A successful sports development program depends largely on effective partnership working between national governing bodies, local authorities, local sports clubs, local sport councils, land and venue owners as well as primary and tertiary educational institutions.


We at KKB X Sport are working very closely with some key personnel from the national/ international governing bodies especially in sports development areas to develop and nurture future high performance talents/sports development personnel in Malaysia. Sports development initiatives is important, and it may include creating or strengthening opportunities to participate in sport, volunteer, coaching and coach education frameworks, school and community engagement programmes, projects targeting specific demographics, event management and fundraising strategies, entry level to elite performance pathways.